BATTLE GROUND

revista-magazine-retail-desing-escaparatismo-vishopmag-battle-ground-001

SEOUL.

This Adidas pop-up store named “Battle Ground” is designed for 2014 FIFA World Cup in Brazil.

Inspired by “Football war”, it is space for players fighting in a war who put all their energy with spirit of victory. Visitors can wear one of five Adidas Battle Pack boots and experience virtual game while kicking official match ball “Brazuca”. RFID chips inside boots and ball visualize different game and result based on the boot model and kicking pressure. After game, visitors also can take a photo with promotion pattern and share it on Facebook.

“Battle Ground” is a project of Yong Ju Lee.

revista-magazine-retail-desing-escaparatismo-vishopmag-battle-ground-002 revista-magazine-retail-desing-escaparatismo-vishopmag-battle-ground-003 revista-magazine-retail-desing-escaparatismo-vishopmag-battle-ground-004 revista-magazine-retail-desing-escaparatismo-vishopmag-battle-ground-005 revista-magazine-retail-desing-escaparatismo-vishopmag-battle-ground-006 revista-magazine-retail-desing-escaparatismo-vishopmag-battle-ground-007

Photos: Yong Ju Lee.

Vishop Magazine © 2018 All Rights Reserved

Diseño, Visual Merchandising e Interiorismo comercial.

Powered by fyuns