PARÍS.
We show you the collaboration between KENZO with the Blue Marine Foundation (BLUE): a ‘No Fish No Nothing’ digital pop up store, in Paris.
For one week only, from March 21 to 27 2014, a digital window with a giant digital aquarium offered the opportunity to join KENZO and BLUE in their fight against overfishing and development of marine reserves of our planet.
A tactile screen allowed buyers to browse and buy the garments and accessories from the No Fish No Nothing line for women and for men. Each selection gave birth to a digital fish that enriched the aquarium. The customers could also support this cause and add a fish with their name by taking a photo of the store and posting it to Instagram using the hashtag # NoFishNoNothing!
Photos: Kenzo.
