LONDON.
Selfridges is celebrating all definitions of beauty in their groundbreaking new campaign – The Beauty Project.
To celebrate the launch, they’ve transformed their Selfridges London windows into a thought-provoking exploration on the definiton of beauty.
The project will be focused on six themes – Men and Beauty, Age and Beauty, Adornment/Extreme Beauty, Global Beauty, Androgyny and Natural Beauty.
The Beauty Project began on May 1 and runs until June 12.
Photos: Selfridges.
