THE POOL AOYAMA STORE

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TOKYO.

Japanese architect, Nobuo Araki, has transformed a swimming pool into a fashion store.

Formerly used as an indoor swimming pool, the interior has been renovated to provide a space for a fashion brand to bring their concepts to life.

On their first visit to the empty pool, they were drawn to the soft light that filled the space, and the charm of the well-worn walls and floor that had come through decades of use.

Accordingly they have retained the beauty and allure of the original interior through a minimal amount of alterations and furniture. In addition to offering increased functionality, the newly designed interior also allows daylight to continue to permeate through the glass ceiling.

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Photos: Atsushi Fuseya & Atsushi Fuseya.

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Diseño, Visual Merchandising e Interiorismo comercial.

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