PARIS.
Printemps and Prada join forces to make Christmas shine in the eyes of young and old alike. Together, they revive the traditional festive symbols in a fairy-tale display. On the illuminated façade, the legendary reindeer are harnessed for take-off in a sparkling ballet of light. Along the Boulevard Haussmann, the animated tableau in each window display tells a story.
For the occasion, Prada has designed an exclusive line of limited edition products for Printemps: scarves, leather goods, jewellery, bracelets, necklaces… Music boxes and Advent calendars complete this original collection. Designed like an Advent calendar, the walls are decorated to imitate the façades of Italian residences, illuminated with strings of lights, and with Prada’s iconic chequerboard pattern on the marble floor.
