STELLA McCARTNEY OPENS POP UP STORE

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Stella McCartney opens first pop up store in popular summer time destination, Ibiza, Spain.

Located in one of Europe’s most exclusive harbours, Marina Ibiza, the new seasonal store will be open from June to October reflecting the world of Stella McCartney within an intimate, personal and architectural atmosphere carrying the brand’s luxury women ready-to-wear and accessories.

The new location incorporates the Stella McCartney store design concept using simple and natural materials combined with contrasting sculptural details. The 55 square meter shop is fronted by street facing windows displaying an LED digital media wall showcasing the latest runway collection. Staying true to the designer’s continued commitment to sustainability, Baux, a recycled spruce wood wool, is utilized throughout the space and recyclable brass sculptural rails display the ready-to-wear collection. Accessories such as the popular Falabella are housed on form shelves suspended off the walls. Completing the space, natural wool felt curtains cover the fitting rooms.

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Photos: Stella McCartney.

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Diseño, Visual Merchandising e Interiorismo comercial.

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