QUANTOMAIS

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MILAN.

Over 1,500 man-sized sheaves of corn for the field that shot up overnight at the end of July, in the heart of Milan, opposite the Sforza Castle, between the two Expo Gate pavilions.

Quantomais, the project devised and produced by A4A Rivolta Savioni Architetti, on an invitation from Expo Gate’s artistic curator Caroline Corbetta, will be part of the city for the entire month of August.

Quantomais is an unusual pop-up conception, an innovative example of urban geometry next to one of the city’s landmarks, the Sforza Castle, at the entrance to the Expo 2015.  Inspired by the theme of the event – Feeding the Planet, Energy for Life – the field catches the eye of locals and visitors for its significance and spectacular nature. Conspicuously  alienating, it undermines perspectives, presenting a different perception of the urban spaces in which people live and meet.  This agricultural passage transforms places and habits into a new experience to be shared: a living space in which meetings, artistic interludes, appointments and minor rituals unobtrusively accompany residents and passers-by. For the entire month of August.

Conceived as an urban installation, quantomais progresses into a collective multi-disciplinary work bringing together institutions, architects, farmers, companies, technicians, artists, poets and educators with a common goal: to create a green and hospitable area in the city, a place waiting to be cultivated, in more than one sense of the word, a stage for social relations and culture.  And not just a question of agriculture.

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Photos: V2com.

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Diseño, Visual Merchandising e Interiorismo comercial.

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