NIKEBASKETBALL

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CHIBA.

This is the most biggest NIKE basketball speciality shop in Japan. A space where people can feel the NIKEBASKETBALL world through the shopping experience at this shop.

The Half-court was a key concept of the design – goal, wall and big ring pendant light were all placed at 3m5cm height based on the standard height of a basketball goal rim.

People go to the shop always feel this ‘ 3m5cm’ height wherever they are in the shop. Through their shopping experience at the shop, they can also experience the brand concept and feel the world of basketball. This can be the ideal shop for all the basketball fans – they are guaranteed to have a special shopping and brand experience, especially when they come to select the most important gear for basketball- shoes.

At the shop entrance, there is a space called Initiative zone with a big seamless screen, and as you walk in, a presentation table, and a free-throw space with a special stage to display the latest products are appeared. A 8m shoes wall and a presentation wall are installed to surround the area, and a special Jordan brand area is placed at the back of the shop.

By reinterpreting the elements of conventional sports gyms and gymnasiums, the designers of this project had carefully selected most suitable materials for the NIKE brand image, such as smoke brown herringbone flooring, white colored concrete blocks and wooden plates, which are fixed on the wall at a certain angles.

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Photos: Koichi Torimura

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Diseño, Visual Merchandising e Interiorismo comercial.

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