TOKYO.
Exhibition space reaches new level of coolness. The World Basics stands were located in the lobby of the World building. Designed by Schemata Architects, a Japanese creative studio, the space was transformed to work as an exhibition space, as well as the reception and meeting place. The transition between these two purposes is exceptionally fluent and visually attractive.
‘The concept of “Renewable Basics” is expressed in the display furniture by creative attempts to break stereotypical images of conventional furniture. Firstly clothing racks, including hanging bars, are made of wood instead of metal. Normally when hanging clothes, clinking sounds of metal are taken for granted, but we wanted to change that preconception by using wood. Secondly display tables are made of soft sponge-like material. Unlike conventional ‘hard’ display tables, these ‘soft’ display tables will give a soft and soothing touch (instead of pressing pain in stomach) when a customer leans on them to take a close look at clothes. The two types of display furniture are composed of unconventional combination of hybrid materials.’
Photos: Kenta Hasegawa
