LONDON.
Gareth Pugh has teamed up with Selfridges to create a concept space in their Oxford Street flagship store.
The week-long takeover – part of Selfridges’ Anatomy of Luxury programme – will run in the store’s ground floor Corner Shop from the 16-22 April and will celebrate London as a creative nexus, with Pugh taking the title of 90s techno floor filler I’m a Dreamer as a jump-off point.
Pugh is collaborating with SHOWstudio to stage creative ‘interventions’ (one each day) in the Corner Shop’s vast Oxford Street window. The confirmed line up so far includes designers Edwin Mohney, Richard Malone, Bianca Saunders, Sinead O’Dwyer and stylist Ibrahim Kamara, each of whom will be staging a live installation over the course of the week, platforming their work and the issues they care about. 
Photos: Selfridges.
