SEOUL.
This Adidas pop-up store named “Battle Ground” is designed for 2014 FIFA World Cup in Brazil.
Inspired by “Football war”, it is space for players fighting in a war who put all their energy with spirit of victory. Visitors can wear one of five Adidas Battle Pack boots and experience virtual game while kicking official match ball “Brazuca”. RFID chips inside boots and ball visualize different game and result based on the boot model and kicking pressure. After game, visitors also can take a photo with promotion pattern and share it on Facebook.
“Battle Ground” is a project of Yong Ju Lee.
Photos: Yong Ju Lee.
