LONDON.
This autumn Tom Dixon and Wallpaper* present MULTIPLEX at The Old Selfridges Hotel London, an immersive, multi-sensory department store of tomorrow.
Open from 18 September to 15 October to coincide with four of the most important events on London’s creative calendar – London Fashion Week, London Design Festival, the BFI London Film Festival and the Frieze art fair – MULTIPLEX brings together design, technology, fashion, film and interiors to explore how the future of retail might look, sound, smell, taste and feel.
At MULTIPLEX, Tom Dixon and his multi-disciplinary collaborators will create a new kind of retail space – where powerful experiences, bespoke services and unique products come together.
Instigated by Tom Dixon, MULTIPLEX is built around the contributions of its collaborating brands, bringing their own ideas and experiences to the event. These include Wallpaper*, Sony, Caesarstone, Deliveroo, Resident, Mindblower.com and Moo.com.
MULTIPLEX is open at The Old Selfridges Hotel, Orchard Street on Monday to Saturday from 11am – 7pm and Sunday from 12pm – 6pm from 18 September to 15 October.
Photos: Selfridges.
