Miu Miu Club – a concept event by Prada and AMO – is designed as a temporary intervention into the 1937 Palais d’Iena, intended for a one-night-only take-over of the official CESE government offices by the dark and evocative spaces of the Parisian nightlife. The pop-up venue hosted an exclusive dinner, a fashion show and several musical acts. Hide

In order to define a room within a room, a scaffolding ring is arranged in the space of the Hypostyle. Under the scaffolding a long series of lounges are arranged to host the guests for the dinner. Supported by the scaffolding, the catwalk runs longitudinally following the rhythm of the existing architecture. The center of the room is opened up in order to define a space for the dancefloor, orienting it towards a scenographic dj wall.

Juxtaposed against the solid concrete structure of the Palais d’Iéna, thin metallic profiles of the scaffolding ring provide a visual material contrast. The effect is reinforced by the use of plastic sheets defining the exterior boundaries of the room, intended to convey an atmosphere of a temporary occupied space. In opposition to the pop-up informality of the set, the subtle sense of luxury is evoked by the white carpet upholstery of the furniture.

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Photos: Alberto Moncada.

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Diseño, Visual Merchandising e Interiorismo comercial.

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