Inspired by a fairy tale written in its honour in 1911, Printemps is bringing back its Fairy to make our dearest wish come true on the occasion of the store’s 150th anniversary: to put spring («printemps» in French) back into Christmas!

At the magical wave of a wand, sleeping frozen nature will awake, along with the season synonymous with renewal and abundance. This marvellous Christmas fairy tale created with the assistance of Printemps’ selected brands is staged by talented scenographer Philippe Découflé.

With animated window displays, façades illuminated with a veritable light spectacle, more than 250 exclusive anniversary products and a profusion of gifts and surprises.

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Photos: Printemps.

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Diseño, Visual Merchandising e Interiorismo comercial.

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