During the 19th century, Christmas as we recognise it began to take shape. In Germany people started bringing in trees from outside and decorating them. Around the same time, artisans and engineers were working hand-in-hand to create watches, music boxes and also cuckoo clocks.

It is from this moment that the team of Roar take their inspiration; the outcome is a warm Christmas scene that runs like clockwork. Product is displayed on tiered counter-rotating trees, a giant conveyer belt simultaneously drives the falling snowflakes in the background.

The result is a mesmerising, whirling, spinning, turning, Hans Christian Andersen inspired fairy tale that tells the story of each shoe from every angle.

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Photos: Roar.

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Diseño, Visual Merchandising e Interiorismo comercial.

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