Gufram restless energy and joie de vivre could not find a better way to explode during the 2018 Milano Design Week.

Truly embedded in the historical pieces that the company has always presented in its trilling and colorful catalogues since the tumultuous and fascinating times of Italian Radical Design, this year Gufram makes everybody dance at Disco Gufram, its own visionary disco.

Back in the days, Gufram produced an entire collection of extravagant seating for what we call today “the spaces of freedom”, and for this new adventure has invited three groups of creative minds – Italian Atelier Biagetti (Alberto Biagetti and Laura Baldessarri), Dutch ROTGANZEN (Robin Stam and Joeri Horstink) and French GGSV (Gaëlle Gabillet & Stéphane Villard) –  to create its own surreal disco, in the heart of Milan. Atelier Biagetti has been asked to interpret the just mentioned Gufram past collection of upholstered disco seats; by researching the archives of the company, and possibly pleasantly spending some few nights out at different clubs (a pleasant way to examine the subject), Laura and Alberto have reshaped some small couches with the special force and vigorous stamina.

Being stirred by the Gufram collection from the late ‘70s titled Linea Discoteca – bearing already fancy names – the duo restyled five different seats, which from the dance floor can easily come to rock and inhabit your house. They are Betsy, Tony, Stanley, Jimmy and Charly.

Milano Design Week 2018. Mediat eca Santa Teresa. Via della Moscova 28, Milan.From April 17 to April 21, 2018.vishopmag-escaparates-revista-escaparatismo-magazine-visualmerchandising-milan-design-week-gufram-002 vishopmag-escaparates-revista-escaparatismo-magazine-visualmerchandising-milan-design-week-gufram-001  vishopmag-escaparates-revista-escaparatismo-magazine-visualmerchandising-milan-design-week-gufram-003 Photos: Gufram.

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