SHANGAI.
Traditionally, tea as a drink was mostly consumed by the elder generation in China and mostly popularized by men. Located in a dense new urban area in west Shanghai, Raams’ aspiration is to create an inclusive space for both young and older generations where to meet, relax and drink tea.
Furnishings of the tea shop were designed and produce by Raams Architecture Studio, this includes the tea tables with marble and mirror tops and the loop-stools and loop-chairs upholstered in vibrant indigo blue fabric. They are minimal, unique & durable pieces with a feminine touch that follow the brand identity.
A white illustrated square module is chosen by the architects to frame the store, which serves up the popular cheese-capped tea blended with fresh milk and seasonal fruits. We bring back a reinterpretation of the classic block modular system from Frank Lloyd Wright to solve the space with a singular architectural element defining the scale of the shop and creating a flexible and textured architectural interior.
The blocks are stacked directly atop each other in parallel rows using magnets. The simple assembled system can adapt to future spaces of the brand creating infinite layouts and making each shop to feel similar but new and unique.
The use of simbology as a hidden language and art expression is chosen to create visual messages for the visual identity of the brand. More than 400 blocks were illustrated by creative director German Roig, who have hand-drawn unique graphic series of images that represent the human senses and tea motifs.
The use of simbology as a hidden language and art expression is chosen to create visual messages for the visual identity of the brand. More than 400 blocks were illustrated by creative director German Roig, who have hand-drawn unique graphic series of images that represent the human senses and tea motifs.
