MILAN.
Gucci unveils the new store design concept by creative director Alessandro Michele that will showcase his first collections for fall/winter 2015-16.
Gucci’s flagship store in Via Montenapoleone, Milan, is the first of the house’s global network of boutiques to be redesigned and sets the tone for the new brand retail environment.
With a look that invites customers to feel welcome and relaxed, the architecture and interior design is discreet. Soft elements like velvet armchairs offset harder surfaces and industrial elements, such as rivets.
“The new store design is one of the key ways in which we are communicating Gucci’s new identity and it is not by chance that we are showcasing this at our Milan Montenapoleone flagship store, coinciding with the start of Milan Women’s Fashion Week.” said Marco Bizzarri, GUCCI President & CEO. “The new contemporary vision for the brand is now clearly beginning to come to life across multiple touch-points: Alessandro’s new collections, new advertising campaigns, new store windows, new packaging and now a brand new store concept. We could not be more proud of what we have been able to accomplish so far, as we move to implement our new business strategy.”
Photos: Gucci.
