AESOP STORE LEIPZIG

Aesop LeipzigLEIPZIG.

Leipzig has been renowned for centuries as centre for printing, music, arts, and cultural events – including the world’s oldest book fair.  

Situated on Nikolaistraße and influenced by a layered history, the 95-square metre interior references the aesthetics, context and subtle meanings inherent in the prefabricated designs that shaped much of the defunct Deutsche Demokratische Republik. Contemporary elements reflective of Leipzig’s post-reunification development provide pleasing contrasts.

Within the rough concrete façade, the interior features green- and grey-hued walls lined with shelving composed of powder-coated metal and translucent glass tiles, reflective of the industrial uniformity that characterised Leipzig when Germany’s East and West were demarcated. In striking variation, the point-of-sale counter is crafted from oiled plywood with rounded edges; centrally positioned, it anchors the space and offers an ideal vantage from which to welcome visitors.

The new Aesop store in Leipzig ia s project designed by Munich-based studio Einszu33.

Aesop Leipzig  Aesop Leipzig Aesop Leipzig

Photos: Einszu33.

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Diseño, Visual Merchandising e Interiorismo comercial.

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