BEIJING
A high level of flexibility and a visible sports heritage are the leading components of this retail design idea for PUMA’s black label stores.
The result is a simple and functional store design with references to various every-day sport activities such as cycling.
The use of plywood and black steel as well as mirror glass support the functional and flexible approach, whilst a lounge area and playful details highlight the brand’s DNA.
Plajer & Franz studio were responsible for the design for this project for Puma.
Photos: Plajer & Franz studio
