NEW YORK.
Linda Farrow offers what most eyewear companies can no longer offer: «innovation» in the purest sense of the word. Established in 1970, the Linda Farrow brand of luxury eyewear rose quickly to acclaim amongst stylish Londoners and international jet set.
Originally a fashion designer, Linda Farrow was one of the first to treat sunglasses as fashion, producing collection after cutting-edge collection. A tireless experimenter, Farrow pioneered many of the shapes and styles that remain stylish today. Linda Farrow’s long tradition of originality has been kept current by the use of collaborating with the most exciting designers to date, who bring a new perspective, whilst respecting the values which have made Linda Farrow a by-word for style, exclusivity and excellence. Linda Farrow has never lost sight of what its fundamental values; to create innovative products at a luxury level. Today renowned for its collaborations with many of the world’s most acclaimed designers (Dries Van Noten, Oscar de la Renta, The Row, Matthew Williamson, Alexander Wang, Jeremy Scott, Kris van Assche among them). Its unprecedented range of vintage sunglasses (over 2000 original designs from the 70s and 80s), and its uncompromisingly luxurious 18K and Luxe lines, Linda Farrow has established itself as one of the most exciting brands in fashion today.
A shipping container at Pier 57 in the Meatpacking district of NYC, will be redesigned inside and out providing a unique glimpse into the work of Linda Farrow. This third annual installation series of fashion and architecture aims to push the limits of temporary architecture and the language of retail design. The collaboration provides a platform for experimentation in the synthesis of brand identity and the realization of a physical space.
BOFFO Building Fashion will showcase design installations that push the limits of temporary architecture and retail spaces through collaborations of fashion and architecture. Each will reflect the fashion brand’s image through expressive voluminous forms engaging interior space.
BOFFO is a non-profit organization that produces creative, ambitious, forward-thinking public art. BOFFO fosters collaborations between artists, designers, communities, theorists, and the media in the exploration of contemporary subject matter that informs and educates the public, through innovative, participatory public arts programming.
Photos: Boffo.
