DESCENTE BLANC

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TOKYO.

Designed with the intention to incorporate movement, Schemata architects have recently crafted the new store of Descente Blanc in Daikanyama.

They especially focused on redesigning a service process, or a routine movement of a shop staff going to pick up items from a stock room and delivering them to a customer. Ceiling space, equipped with operable hanger racks going up and down, is allocated for the stock space. Here the shop staff’s routine movement is converted to vertical movements of the hanger racks. The hang racks can be used for display, utilized as “moving displays” which can be changed day by day.

This shop is situated in a part of a commercial facility composed of a series of buildings clad in the same curtain wall. They did not want the shop to stand out too much, nor to nestle silently in such environment.

Their solution was to reinforce its spatial character by adding and subtracting elements made of existing materials in the surrounding environment, without adding new elements. Material of the existing exterior wood deck is brought into the interior. And anti-corrosive painted structural steel members constitute the interior space, occasionally extending towards outside to accentuate the exterior facade.

 

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Photos: Kenta Hasegawa / Schemata Architects.

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Diseño, Visual Merchandising e Interiorismo comercial.

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