DE BALKONIE

revista-magazine-escaparates-retail-design-de-balkonie-vishopmag-002AMSTERDAM.

De Balkonie is the first store in The Netherlands for balcony decoration, based in Amsterdam. The store offers a contemporary assortment of plants, furniture and accessories that fit the specific sizes and conditions of urban balconies.

The co-owner of De Balkonie, Friederike Joppen, said that his reasons for opening the shop were that 70% of houses in Amsterdam have a small balcony, and that many of these balconies were currently being used as a place to store excess clutter rather than an appealing place to relax.

Studio Mokum was responsible for the format development, identity and interior design.

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Photos: Jolanda Kruse.

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Diseño, Visual Merchandising e Interiorismo comercial.

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