THE WEBSTER

vishopmag-revista-magazine-escaparatismo-visualmerchandising-the-webster-retail-design2LOS ANGELES.

The Webster’s latest flagship store in Los Angeles is a new 11,000 square feet ground-up retail development adjacent to the historic Los Angeles Beverly Center designed by London-based studio Adjaye Associates. Juxtaposed beneath the monolithic eight-story structure, The Webster elegantly asserts itself as a sculptural and experiential counterpoint to the Beverly Center’s retail experience. The cantilevered concrete facade references and reimagines the brutalist shell of the original existing building and is injected with a pink dye—an ode to the luminosity of California, where the Pacific light naturally amplifies saturated colors.

At the main entry, a panoramic window—comprised of three sheets of curved glass—creates an angular visual portal, dissolving the boundary between the public space and the retail inside. Conceived as a landscape of forms for display and inhabitation, the color and material palette of The Webster’s exterior identity continue into the interior.  vishopmag-revista-magazine-escaparatismo-visualmerchandising-the-webster-retail-design3 vishopmag-revista-magazine-escaparatismo-visualmerchandising-the-webster-retail-design1vishopmag-revista-magazine-escaparatismo-visualmerchandising-the-webster-retail-design4Photos: Laurian Ghinitoiu.

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Diseño, Visual Merchandising e Interiorismo comercial.

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