PUMA BLACK LABEL

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A high level of flexibility and a visible sports heritage are the leading components of this retail design idea for PUMA’s black label stores.

The result is a simple and functional store design with references to various every-day sport activities such as cycling.

The use of plywood and black steel as well as mirror glass support the functional and flexible approach, whilst a lounge area and playful details highlight the brand’s DNA.

Plajer & Franz studio were responsible for the design for this project for Puma.

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Photos: Plajer & Franz studio

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Diseño, Visual Merchandising e Interiorismo comercial.

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