UNDER/OVER

vishopmag-magazine-revista-visualmerchandising-escaparatismo-exhibition-marta-gallery-tissue-paper-under-over-2LOS ANGELES.

The bathroom is a place of social and environmental politics. A single company, owned by Koch Industries, controls 29% of the tissue paper market in North America. With the purchase of fluffy, plastic-wrapped, bleach-white rolls, many Americans are unwittingly aiding in the politically-conservative efforts of conglomerates like Koch Industries, which has funneled millions of dollars into voter suppression, the aiding and growth of the Prison Industrial Complex, and the reversal of common-sense environmental protections.

In the early 1900s, after centuries of wiping variously with stones, sponges, sea-shells, and corn cobs, the West began using toilet paper made of virgin tree pulp, chlorine, and a host of other toxic chemicals. The statistics of this ongoing practice are appalling: 27,000 trees flushed down the world’s toilets each day; 37 gallons of clean water (and over a gallon of bleach, formaldehyde, and other chemicals) per roll. Big T.P. companies have been decimating the environment for decades as they turn old-growth tree pulp into a product that most people use absent-mindedly for a matter of seconds each day.

Any hope for reversing the effects of this convention hinges on altering our relationship to toilet paper and its dispensing mechanisms. “Under / Over” hosts a diverse group of international participants, resulting in an exhibition that merges function and delight, prizing a seemingly humble piece of hardware that we invariably interact with every day and, in so doing, perhaps prompting a subtle shift in this particular paradigm. vishopmag-magazine-revista-visualmerchandising-escaparatismo-exhibition-marta-gallery-tissue-paper-under-over-1 vishopmag-magazine-revista-visualmerchandising-escaparatismo-exhibition-marta-gallery-tissue-paper-under-over-3Photos: Marta Gallery.

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Diseño, Visual Merchandising e Interiorismo comercial.

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