THE BEAUTY PROJECT

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LONDON.

Selfridges is celebrating all definitions of beauty in their groundbreaking new campaign – The Beauty Project.

To celebrate the launch, they’ve transformed their Selfridges London windows into a thought-provoking exploration on the definiton of beauty.

The project will be focused on six themes – Men and Beauty, Age and Beauty, Adornment/Extreme Beauty, Global Beauty, Androgyny and Natural Beauty.

The Beauty Project began on May 1 and runs until June 12.

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Photos: Selfridges.

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Diseño, Visual Merchandising e Interiorismo comercial.

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