VAN GOGH BICYCLE PATH

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NETHERLANDS.

Smart Highways are interactive and sustainable roads of tomorrow by designer Daan Roosegaarde and Heijmans Infrastructure. The goal is to make smart roads by using light, energy and road signs that interact with the traffic situation.

Glowing Lines are lines that charge at day-time, and glow at night for eight hours. The first road has been realised, and will be further launched international.VThe recent Van Gogh-Roosegaarde bicycle path is made of thousands twinkling stones inspired by ‘Starry Night’. The path combines innovation with cultural heritage in the city of Nuenen NL, the place where Van Gogh lived in 1883.

New designs include Dynamic Paint, Interactive Light, Induction Priority Lane and Road Printer. The collaboration between Roosegaarde and Heijmans is a true example of innovative industries. The design and interactivity from Studio Roosegaarde and the craftsmanship of Heijmans are fused into one common goal: innovation of the Dutch landscape.

Smart Highway has been awarded with a Dutch Design Award, Accenture Innovation Award, and is winner of the INDEX Award 2013.

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Photos: Studio Roosegaarde.

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Diseño, Visual Merchandising e Interiorismo comercial.

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