幻視 “HALLUCINATION”. THE MAGNETIC HANGER SYSTEM.

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PARIS.

The magnetic hanger system designed for Obscur in Paris.

OBSCUR and kräfte collaborated and designed the magnetic hanger system together for OBSCUR 2015 FALL / WINTER collection. In order to emphasise a form and a line of fine clothing, they decided not to use columns and decoration but hung black square pipes from the ceiling and line up hangers from the pipes creating a sensational space as if clothes were floating in the air. The angle of hungers is adjustable allowing a more customised exhibition. The system helps showing OBSCUR’s design philosolphy and solidality.

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Photos: Pouria Khojastehpay y Yukio Kimura.

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Diseño, Visual Merchandising e Interiorismo comercial.

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