URBAN PERSPECTIVES for MINI

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MILAN.

MINI has joined forces with the Spanish designer and artist Jaime Hayon for  Salone del Mobile 2015. The highlight of this cooperation is a multi-faceted installation which presents Jaime Hayon’s personal vision of urban mobility in the future in the shape of an imaginary living space.

As part of the installation, which can be viewed at the Laboratorio Bergognone, Jaime Hayon embarks on a journey into the mobile future. The focus of attention is the MINI Citysurfer Concept. This flexible electric kick-scooter gets you around town in a way that is even more individual and smarter – and, for Jaime Hayon, more inventive.

Taking his lead from its mobility attributes, Jaime Hayon has given the MINI Citysurfer Concept a new interpretation while taking its design dimension a step further. With the variants he has created, he takes us along on a fantastical trip through a modern metropolis.

Two new looks for the innovative concept. Jaime Hayon has designed two distinctive versions of the MINI Citysurfer Concept. The surfaces of an artistic and playful version recall blue and white porcelain. With its graphical dots and stripes in rich colour tones, the Citysurfer Concept sports a cheerful pattern.

The second scooter also features the distinctive Hayon design. This version is an elegant and refined interpretation using high-grade materials. Copper and subdued shades of green are the dominating colour scheme, handlebar grips made of naturally coloured leather, anodised metal and polished copper details refine a modern look combined with classical elements. Both concepts reflect Hayon’s style which is so unmistakable as it combines playful aspects and a focus on special material combinations.

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Photos: Jaime Hayon Studio.

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Diseño, Visual Merchandising e Interiorismo comercial.

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