EN ROUTE STORE, TOKYO

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TOKYO.

En Route store by Schemata Architects.

Schemata Architects designed slightly oversized furniture for a relatively high space (with 6-meter ceiling height), containing fitting rooms, hanger racks and a stock room. And it is comprised of industrial materials commonly used in construction sites such as FRP piping, wooden boxes and steel frames.

The slightly oversized furniture is installed in a shop called En Route, a new fashion brand produced by United Arrows. En Route is an innovated brand shop where sports, fashion and culture are integrated to offer customers unique and unprecedented shopping experiences.

The facility includes the running station, as well as the main apparel shop, contributing to the creation of the brand community. The running station dramatically connects the existing staggered floors with approximately 3.7-meter gap in between, generating active “movements”- which is one of main design elements.

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Photos: Schemata Architects.

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Diseño, Visual Merchandising e Interiorismo comercial.

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