NEW NIKELAB MA5

revista-magazine-visualmerchandising-nikelab-ma5-tokyo-retaildesign-vishopmag-004TOKYO.

In June 2014, Nike launched NikeLab, a destination offering the company’s latest product innovations and collaborative collections. NikeLab stores in New York, London, Paris, Milan, Shanghai and Hong Kong have also provided opportunities to experiment in retail design and explore sustainable materials, adaptable furnishings and various local integrations.

With a thematic focus on uniting nature and technology, the seventh NikeLab store, NIKELAB MA5, uniquely engages the senses — through interior and exterior directional sound systems, a scent exclusive to the store and soft track flooring material made using Nike Grind, a palette of premium recycled and regenerated materials.

Additionally, Nike designers worked with long-term engineering partner, Arthur Huang, founder of design firm Miniwiz, to incorporate Japanese culture and traditions. Tatami mat floors pair with locally sourced wood walls in the digitally-powered fitting rooms; the same wood appears on modular display cubes alongside Nike Grind display benches, allowing for seamless restructuring around the store.

NIKELAB MA5 opened on December 1.

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Photos: NIKELAB MA5.

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Diseño, Visual Merchandising e Interiorismo comercial.

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