NEW YORK.
Oakley mandated Moment Factory to create a permanent installation for their new flagship store on 5th Avenue in New York City. In response to the new “Disruptive by Design” brand direction, the multimedia studio created a living, breathing installation, embodying the renegade spirit of Oakley’s design ethos.
The concept had to successfully fit within the existing architectural design, while also expressing the brand’s strong connection to technological innovation. Retail operations were also a key consideration in the design process: with a ceiling mounted installation, all valuable wall and floor space is available for sales and merchandising. The structure’s 27 LCD screens feature footage of Oakley’s performance athletes merged with a customized visual language that the studio developed for the project. This expansive structure shows Moment Factory’s commitment to creating immersive environments and digital platforms that engage customers.
Photos: Moment Factory.
