RUN COLORS

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POLAND.

Encouraged by their succesful Warsaw-based store and internet store – owners of RunColors decided to show their offer of limited series of Nike, Adidas, New Balance shoes to citizens of Poznań.

Designers created a concept for their new store in Stary Browar shopping centre as a space with strong connection to recognizable RunColors name and logo – „running colors” theme.

Shoelace – a feature distinctive for the brand – inspired mode:lina designers to create a dynamic and multicolour installation made of colorful ropes that remind of shoelaces. Their prismatic shape refers to a fast movement of a runner – colorful lines bounce from one wall to another also merging into floor space.

Dark grey walls make a great background for a wide range of shoes in different colours as well as coloful rope installation.

Store interior is furnished with dark grey painted antiques – it is an echo of Warsaw-based shop. Massive old furniture with tiny colorful touches makes a good counterpoint for light rope installation.

Run Colors is a project of Mode:lina Architekci.

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Photos: Marcin Ratajczak.

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Diseño, Visual Merchandising e Interiorismo comercial.

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